The accepted business definition of capital states that elements of value are brought together and managed to create wealth: money, securities, and equipment. The definition even extends to include intangibles such as brand recognition and goodwill.

But what about human capital? A CFO might tell you that the biggest expense item on an income statement is compensation. Yet many of the very real and very costly investments made in employees are not recognized as an asset on the corporate balance sheet. Since those assets go unrecognized, they are rarely managed with the same attention and discipline applied to more traditional assets and investments.

At CHORUS we believe companies that achieve and maintain market leader status place human capital on a par with the management of traditional capital assets. Once the right people are identified, brought into a firm, oriented, trained and begin producing, they take their place as a valuable asset. Unlike any other asset with definable and measurable values and life cycles, people can exceed managerial expectations if they are challenged, enlightened, empowered and rewarded.

© 2005 CHORUS®, Inc. All Rights Reserved